Lip gloss is one of the most essential cosmetics that most women use in their daily life.
Lip balms and lip gloss are used to escape chapped lips and keep our lips soft and smooth. Hence, lip gloss can be an excellent product idea for all the entrepreneurs out there.
The cosmetic industry is booming and many small businesses are flourishing. According to this article, makeup products are used by 67% of all consumers and the global cosmetic industry is currently worth over 530 billion dollars.
With this detailed guide, you can start a successful lip gloss business and convert your ideas into reality.
Disclosure: This post may contain affiliate links. Please read our disclosure policy for more information.
Want to make an extra $400 a month? Here are some of my favorite ways to make quick money online.
Swagbucks: Another legit website where you can get paid for sharing your opinion. Swagbucks gives you a $5 welcome bonus when you sign up.
MyPoints ( $10 bonus): Join MyPoints for FREE and get paid for answering surveys. Earn up to $40 per survey.
What is Lip Gloss
Lip Gloss is a cosmetic product that is often used to give a shine or tint to the lips. It is distributed as a glossy liquid or soft solid.
Why should you start a lip gloss business:
Lip gloss is something that will always be in demand for the years to come. The upfront costs are cheap and affordable. It is a highly profitable business as no makeup is complete without a shade of lip gloss.
Starting a lip loss business would be perfect for you if you want to
- Be your own boss
- Get away from 9 to 5 life
- Put some extra dollars in your pocket
This can be a great part-time business idea if you are bored with your present job or looking for some supplementary income.
1. Do your own research:
– What ingredients are used in lip gloss?
-What ingredients do you want to use?
-What kind of benefit do you want people to have from your lip gloss?
Find out the benefits of all the ingredients that you want to use. Do proper research on this topic. Read blog posts and watch YouTube videos regarding this topic.
2. Lip Gloss business names and logo
The next step is to find a suitable name for your business. It should be related to lipgloss.
The name must be easy to read and spell – something that people should understand in one go.
Here are some lip gloss business name ideas:
- Happygloss.com
- begloss.org
- sweetlipgloss.com
- cherrylips.org
- rosyglam.com
- missglamstudio.com
You can check if the domain name is available or not by using the search bar below.
If you are not sure about the name, you can use this business name generator to find the perfect name for your lip gloss business.
After you decide on the name, check if the domain is available or not so that you can create a website for your brand.
Create a logo for your lip gloss business using websites like Canva. You can also hire a professional graphic designer from Fiverr to make the logo for you.
3. Ways to start your lip gloss business:
Decide at the beginning which route you want to go so that you can move forward.
a) Find a vendor who is going to make the lip gloss for you
All you have to do is to research and find a vendor that is going to make the perfect lip gloss for you. Choose the kind of tube, color, scent, the quantity you want, the vendor will make everything for you and send it to you. The glosses will come with no label so that you can put your own logo and sell it.
As a business owner, this process will be much easier for you. You don’t have to buy any materials as someone else is going to provide for you. You just have to order what you want to sell. That’s an easy and convenient route to take if you don’t want the hassles of making lip gloss.
b) Make your own lip gloss
Here, you have full control over your business.
You are going to buy everything you need and do it yourself. From making lip gloss to packaging- everything has to be done by you.
Necessary materials to make lip gloss:
Here are some things that you need to get started.
Get small quantities in the beginning, rather than buying in bulk.
Lip gloss base:
Purchase lip gloss base from TKB trading.
Natural oil:
Gloss bases are super thick. So you need oils to thin out the lip gloss base. You can get coconut oil from Amazon.
Pigment/Glitter(if you want to do color and not clear gloss)
Pigments can be purchased from Amazon. Before using the pigments, be sure to verify that your pigments and glitters are safe for cosmetics.
Syringes and lip gloss tubes are needed as well. You can get squeeze tubes from Amazon. One can go for fancy tubes as well depending on the budget.
4. Build an online presence for your lip gloss business
What is your brand?
What is the theme?
What about your color scheme?
These are some things that you will need for your website and business cards. Because having a brand is long-term. So, have a logo and name that represents you- something that you are going to be the face of or something that you want the world to see.
5. Market your brand:
For marketing purposes, every business needs to build its social media profiles and develop a brand strategy.
Instagram: One of the best platforms to promote your lip gloss business
Create a separate business page on Instagram for your brand.
Fill your Instagram page with captivating and attractive pictures of your lip gloss. If your page is new, hashtags help a lot to get the spotlight. Research some hashtags that are going to be best for your business.
Before launching new products, make a teaser video or a promo video and post it on Instagram. Talk about it. Hype it up and engage with people.
Offer special discounts on occasions and try to do some free giveaways too. If you are just starting out, don’t worry about the commissions. Simply try to provide value to your customers. If they are happy with your brand, they might recommend it to their friends and families. After all, word of mouth is very important in generating sales.
PRO TIP: When you make stuff from home, it might have a negative impact on people’s minds (especially post-pandemic). Post videos of yours making lip gloss in a clean environment. This is something that people are going to see before they decide to spend money.
Pinterest, Facebook and Twitter are also great platforms for driving traffic to your website.
Website: A must-have for your lip gloss business
If you are serious about growing your lip gloss business, don’t skip this step.
You need to have a platform where your customers can go when they need your product. They don’t have to wait for you or consult you. Give them space to browse around and see what you have, read about the products and when they are ready, they can just add to the cart and checkout.
They don’t have to wait for your response or send you their address on Instagram chats. It looks very unprofessional and your customers will feel insecure as well.
Having a website is more professional and it’s going to benefit you in the long run. Make sure that your page is easy to navigate and understand.
You can create your own personalized store on Shopify, Squarespace, Wix etc. Among these, Shopify is one of the most popular platforms to create an online store. It comes with a 14-day trial. So you can try it for free before making a decision.
One can also sell lip gloss on Etsy. It is one of the best platforms for selling handmade products.
Similar to your Instagram page, your website too should have some amazing pictures of the products you want to sell. If you are selling online, it is the pictures that are going to decide whether the customers will check out or not.
Affiliate Marketing:
Collaborate with established bloggers and YouTubers in this niche to promote your products. Share your unique affiliate links with them and when they refer customers to your website, you can pay them a part of your profit.
This is a win-win situation for both parties involved as you are getting new customers and bloggers are generating revenue by encouraging others to use your product!
6. What’s your budget?
How much money do you want to invest in your business?
Once you determine that number, it is going to decide how much lip gloss you are going to buy or how much lip gloss you can actually make.
So, start small and once you see some light of success, you can invest more and open a physical store as well.
7. Testing process:
If you are making your own lip gloss, you should have a testing process too.
Make some samples and give them out to your family and friends. Try to get honest feedback for your product.
You can use them yourself as well and try to compare your lip gloss to the products that are already on the market.
Don’t rush into selling your product. It is something people are going to spend money on. So, negative reviews can hurt your brand.
Before you launch your products, make sure that your lip gloss is flawless, non-greasy and non-sticky that people are going to love.
8. Pricing:
Keep a price that will cover your expenses and provide you with some profit. Generally, the price of a lip gloss ranges between $2 to $20.
After all, if you are not making a profit, what’s the point of selling it?! You have to pay yourself back for the time that it took to make the product. To boost your sales, offer special discounts during holidays and festivals.
Once you grow your business, you can have different prices for different products depending on the cost and quality.
9. How to generate more sales:
After you are done with making, lip gloss and setting up an online store, it is time to promote and increase your sales.
Focus on creating quality product-something that people are going to love for the price they are paying. Talk about your product and make videos about it on your social media profiles,
Once someone buys your package, encourage them to post an unboxing video on Instagram and give a review. This is how your products will get noticed by more and more people.
The Bottom Line: Lip gloss business
I hope you enjoyed reading this article and got a clear idea of how to start a lip gloss business.
Starting your own business is so much empowering and overwhelming! To start the journey, all you need is your time, dedication, social media account and a few hundred dollars.
The market is full of competition. You have to try your own strategies and stand away from the crowd. Consistency is the key. It is not an easy journey but it is fun to do something that you love and always wanted to do.
